BMW M TOWN EVENT
Event design solution for the BMW focused on the M brand and performance cars. Design style follows the current BMW M design language, but brings it to the new level.
The uniqueness of this project was in the approach for the rendering of the architectural solution and the project presentation itself.
Instead of classical static renderings and common render engines, we used the modern real-time rendering engine UNREAL (Epic Games) and all the architecture, rundown, lighting setup and animation were done using the UNREAL. It gives the perfect quality of the picture and immediate result
Instead of classical static renderings and common render engines, we used the modern real-time rendering engine UNREAL (Epic Games) and all the architecture, rundown, lighting setup and animation were done using the UNREAL. It gives the perfect quality of the picture and immediate result
Architecture of the location is designed to be simple and easy to build. Lots of elements were done using the metal frame constructions. For lighting the cars and areas the lamp posts and stage light were used.
Two separate areas on the sides of the stage were designed specially for premiere cars: BMW M3 and BMW M4
Main focus of the M Town event space was given to the huge stage suitable for 20 cars and the moving screens at the back designed for the spectacular BMW M3 / M4 unveiling ceremony
Another key featere of the event was the real time E-sports competition and specific area, designed for party style watching the Cyber racers
More than 1000 sq.m. of space was given to the indoor exhibition area where the technologies behind the M performance cars were demonstrated
